The times they are a changing.

As more and more businesses make the shift to allowing their employees to work from home and give up the leases on expensive office space these same companies are working to make sure that they are making the most of some unexpected funds. And while not all companies are gong to completely embrace the work from home model, it should come as no surprise that there are many decisions being made about how to use the funds that were once used to lease offices.
Some businesses, for instance, are reinvesting in their employees and are offering an increase in discretionary funds that their workers can use for daycare costs and renovating work spaces at home. Other companies are using the money that was once spent on leasing on a bigger office to beef up their internet marketing presence. Some are even investing in white label SEO firm contracts in an effort to outsource some of the work that needs to be done to make sure a business lands at the top of every internet search.

No matter how funds are being reallocated, it is safe to say that the pandemic has changed the businesses world in both seen and unseen ways.

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Looking back 18 months many people would not have imagined the major shift that has occurred in the work world.
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Those companies that have not only survived, but thrived, during these challenging times are in a position to rethink nearly everything they once took for granted. The major shift that has occurred to so many people working from home and the limit, or complete erasure, of travel means that these same businesses have new opportunities for how to invest these funds.

Employee centered companies are looking at ways to expand the use of vacation time, parental leave, and child care credits, offering benefits that many workers may have never dreamed of. Looking at a different businesses model that relies less on face to face interactions and more on internet video interactions, some companies are using money that was once used to leave sky high office space to upgrade technology or to more easily penetrate the internet search engine landscape. The move to outsourcing the work that can be done by white label SEO firms has freed up some businesses.
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These businesses are able to hire more people for product development or transition marketing teams into think tank workers who also get to dream about next steps.

What has been a major challenge for the health and wealth of the nation has managed to allow many companies to rethink the business model that so many people took for granted in the past. And while no one would say that the pandemic has been good, it is important to note the many positives that have come from the limitations put in place out of an abundance of caution. Workers who no longer have to make an hour long commute to and from the office are able to spend more time with their families, their significant others, or enjoying their favorite activities.
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And while there is a definite disadvantage to not seeing co workers face to face as often, many businesses have found ways to capitalize on the new normal.

Interestingly enough, many people who may have initially balked at the idea of working from home now realize that this new reality has some major advantages. And with the unleased office space that is becoming more prevalent in big cities like Manhattan, some developers are transitioning these spaces into new apartments and condominiums. these new spaces with dedicated areas for office work are increasingly popular in metropolitan areas where living spaces were difficult to find.

Change is not always easy, but the most innovative people know that there are often major advantages to be had whenever a business has to rethink the way they have done work in the past.
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It is difficult to know the long range changes that will occur because of the pandemic, but the addition of contracts with white label SEO firms will likely not be the only lasting change.

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