Increasing the organic ranking of a website is a process that requires search engine optimization. Increasing online sales happens after a decent amount of traffic is acquired from major search engines. SEO leads are important because they generate a higher close rate percentage than outbound leads. Outbound leads only produce a 1.7 percent close rate, while SEO leads almost produce a 15 percent close rate. However, search engine optimization is not the only strategy used for internet marketing. Online marketing is now heavily based on social media marketing and SEO. A lot of similarities seen between social media marketing and search engine optimization make it easy for SEO firms to provide SMM services.
The search engine industry is currently estimated to be worth around 16 billion dollars. This fact alone proves how search engine optimization is one of the largest markets on the web. Website owners outsourcing social media marketing should receive content creation services. Content creation is crucial for both SEO and social media marketing. PPC campaign management is another service that social media marketing firms provide. Almost 95 percent of social media marketers spend time tracking the number of fans and followers they produced. Attracting fans and followers is a process that is slightly different than attracting visitors from search engines.
Recent studies show online retailers receive a significant amount of customers from search engines alone. In fact, around 40 percent of customers that retailers experience come from a major search engine. One of the biggest mistakes website owners make when they first launch a website is performing SEO and SMM alone. Not outsourcing your marketing needs will lead to a disaster. Hiring a social media marketing firm is crucial for maintaining a close relationship with fans and followers. A single person finds it difficult to keep up with comments made by hundreds of fans and followers.