Increasing the organic ranking of a website is a process that requires search engine optimization. Increasing online sales happens after a decent amount of traffic is acquired from major search engines. SEO leads are important because they generate a higher close rate percentage than outbound leads. Outbound leads only produce a 1.7 percent close rate, while SEO leads almost produce a 15 percent close rate. However, search engine optimization is not the only strategy used for internet marketing. Online marketing is now heavily based on social media marketing and SEO. A lot of similarities seen between social media marketing and search engine optimization make it easy for SEO firms to provide SMM services.
The search engine industry is currently estimated to be worth around 16 billion dollars. This fact alone proves how search engine optimization is one of the largest markets on the web. Website owners outsourcing social media marketing should receive content creation services. Content creation is crucial for both SEO and social media marketing. PPC campaign management is another service that social media marketing firms provide. Almost 95 percent of social media marketers spend time tracking the number of fans and followers they produced. Attracting fans and followers is a process that is slightly different than attracting visitors from search engines.
Recent studies show online retailers receive a significant amount of customers from search engines alone. In fact, around 40 percent of customers that retailers experience come from a major search engine. One of the biggest mistakes website owners make when they first launch a website is performing SEO and SMM alone. Not outsourcing your marketing needs will lead to a disaster. Hiring a social media marketing firm is crucial for maintaining a close relationship with fans and followers. A single person finds it difficult to keep up with comments made by hundreds of fans and followers.
Statistics show that 70 percent of the links clicked on by today’s search engine users are organic. Online service providers and retailers report that greater than 39 percent of their business comes in from these search engines. If you have hosting in place for your web site and you have been looking for the type of Internet marketing that will increase online sales, search engine optimization is a great investment. SEO will increase your organic page ranking so that your company gets seen highly on search engines when people type in keywords that relate to your organization.
Search engines are an important place to be seen for modern companies because of how often people use these web sites to locate the types of companies that they want to deal with. Estimates show that in 2012, 88.1 percent of Internet users in the United States that are age 14 or older will research products using the web. Search engines are also a big conductor of online sales, which are expected to grow to almost 9 percent of overall retail sales by the year 2016. When your business gets seen more often on search engines you will be able to increase the number of customers that click on your web site, which will in turn grow the amount of business that you do online.
In order to get your company seen more on search engines, you must look for a specialist in this type of marketing that you can rely on for the kinds of services that you need to optimize your web site for search views. SEO companies specialize in making sure that their clients get seen more often on search engines so that they will be able to increase the targeted traffic that they receive from people that are looking to purchase their kinds of products and services.
In addition to marketing that helps you get seen on search pages, you can also invest in social media marketing services. Reports show that by average, businesses only respond to roughly 30 percent of the feedback they receive from fans and followers. Take the time to choose a highly qualified source of marketing so that your firm can get its web presence managed by a specialist that you can count on for the type of marketing assistance that you need to give you a competitive edge in your industry and help you bring in more customers that need your products and services.